Dutch Bros promotes personal expression but maintains specific standards for food safety and brand image.
Dutch Bros operates on three pillars. None can be sacrificed for the others:
Pay rates vary by location and local regulations, with some areas, such as California, providing around dutch bros employee handbook top
Visible tattoos and vibrant hair colors are generally welcomed, provided the imagery is appropriate for a family-friendly environment. Hair must be pulled back safely during shifts. 3. Attendance, Punctuality, and Availability
Generally casual and expressive but must be safe and "company-appropriate." Hair must be pulled back safely during shifts
Employees are trained to move with a "sense of urgency"—a controlled quickness that demonstrates respect for the customer's time.
Knowing the vast array of drink options inside and out. Knowing the vast array of drink options inside and out
Dutch Bros operates on a "Third Place" philosophy (home, work, Dutch). The handbook explicitly states that while you may have bad days, you cannot bring them to the booth.
Dutch Bros employee handbook top, Broista rules, Dutch Bros dress code, Love All policy, Dutch Bros attendance points.
Here is a summary of the top policies and expectations found within the handbook and training guides: 1. Core Cultural Standards The Dutch Creed
This is the ultimate differentiator for the brand. Broistas are expected to display genuine positivity, make eye contact, and engage in meaningful, upbeat conversations with every customer. 2. Dress Code and Personal Appearance Guidelines