Consider paying if you need:

While the free tools are exceptionally generous, there are limitations. Understanding these will help you know when it’s time to upgrade to a paid Moz Pro subscription.

Beyond the browser extension, the Free SEO Tools by Moz Portal hosts a variety of standalone web applications. Free users receive a fixed number of search queries per month. 1. Moz Keyword Explorer

At the heart of the Moz ecosystem are its proprietary metrics: Domain Authority (DA) Page Authority (PA) . Accessible via the Free Domain Analysis Tool

View Domain Authority (DA), Page Authority (PA), and spam scores instantly.

The best tool for tracking your actual search traffic and indexing issues directly from Google.

refers to the collection of no-cost SEO tools provided by Moz, a leading software-as-a-service (SaaS) company in the search engine optimization industry. Unlike a single "MozTool," the free offerings include individual utilities (e.g., Link Explorer, Keyword Explorer, Domain Analysis) and a limited-feature version of Moz Pro. These tools are designed for beginners, small business owners, and SEO professionals seeking quick insights without financial commitment. While powerful for initial audits, free tools have strict usage caps and lack advanced features found in Moz’s paid plans (starting at $49/month).

Head to the Moz website and sign up for a community account. No credit card is required for the free tools.

Evaluates how many clicks are hogged by ads and SERP features. 2. Link Explorer

Pick a website that currently ranks in the top three spots for your target keyword.

For professionals needing heavy daily usage, the is a great way to test if the paid platform suits your needs before committing to a plan that starts at $39–$49 per month.

The free version of MozTool provides limited access to some features, including:

Moztool Free _hot_ Site