Pitch Anything An Innovative Method For Presenting Persuading And Winning The Deal Install
Review your current slide deck. Delete slides heavy with text, bullet points, and complex charts. Replace them with high-contrast visuals and narratives. Step 2: Master Frame Control
Used when an audience gets bogged down in granular, technical details. Break it by pivoting back to the high-level vision and narrative. 2. Telling the Story
The transformation your solution provides. 5. Conclusion: Winning the Deal Review your current slide deck
When crafting a proposal, you rely on your . This is the highly evolved, sophisticated portion of the brain responsible for advanced reasoning, language, and math. The Audience’s Guard
The core premise of the book is that while we pitch using our sophisticated Step 2: Master Frame Control Used when an
Your story must have:
The croc brain looks at your pitch and asks three basic questions: Is it dangerous? (If yes, run away) Is it boring? (If yes, ignore it) Is it complicated? (If yes, summarize and forget it) not six average projects.
Don’t recite your entire biography. You want to be known for one or two great results, not six average projects.
One truly great pitch can change your career, your wealth, and even your life. The STRONG method doesn’t guarantee you’ll win every deal — but it guarantees you’ll stop losing deals you should have won.
To master the art of persuasion, you must understand the evolutionary biology of the human brain. A massive disconnect exists between how a presentation is created and how it is received.
The STRONG method isn’t theoretical. It has been battle-tested in deals with executives from , among others.