If one had to pinpoint the single most searched it would be the "Apology/Explanation" video regarding her comments on the Tamil film industry’s remuneration disparity.
For instance, following the COVID-19 vaccine rollout, Kushboo filmed a video of herself receiving the vaccine at a government hospital, urging fans to ignore rumors. This public service announcement—delivered with her characteristic smile and authority—was shared thousands of times, demonstrating how celebrities can leverage lifestyle content for social good.
As of 2021, Kushboo leads a balanced lifestyle, prioritizing her family, career, and personal well-being. Here are a few aspects of her lifestyle:
: Representing the Bharatiya Janata Party (BJP) , Kushboo contested the Thousand Lights constituency in the 2021 Tamil Nadu Legislative Assembly election .
Kushboo was born into a Tamil family in Chennai. She began her acting career as a child artist, appearing in films like "Gnanapazham" (1996) and "Pallu Padama Paathuka" (2003). As she grew older, Kushboo transitioned to leading roles in films like "Thegidi" (2014) and "Vallavanukku Pulli" (2014).
Kushboo frequently appeared as a celebrity judge and guest on reality shows, where her candid commentary and warm personality won over viewers.
Released for Diwali 2021, the film became a commercial success, bringing her back into the mainstream cinematic spotlight.
Kushboo’s digital persona in 2021 was refreshingly authentic. She mastered the art of the "throwback," sharing vintage photos from her film sets that sent nostalgia waves through the industry. Yet, she remained firmly planted in the present. Her lifestyle content was a blend of glamour and groundedness. One moment she would be dazzling in a designer sari at a promotional event, and the next, she would be sharing a candid, makeup-free moment with her husband, director Sundar C., or bantering with her daughters, Avantika and Anandita.
2021 was a pivotal year for Kushboo as she contested her first assembly election as a member of the Bharatiya Janata Party (BJP)